Isuzu has raised the prices of its popular D-Max pickup in Pakistan, with the increase going up to Rs. 400,000 depending on the variant. This latest revision affects both commercial and private buyers, especially those interested in the V-Cross and Hi-Lander models. The updated prices are now live at dealerships nationwide. This move comes as the auto sector continues to face economic challenges, including currency devaluation, higher import duties, and increased production costs. As a result, many automakers are adjusting their prices to stay afloat, and Isuzu has now joined the trend once again with this significant update to its pricing strategy.
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Isuzu D-Max: Old vs New Prices
Below is a comparison of the old and new prices for different Isuzu D-Max variants:
| Variant | Old Price (PKR) | New Price (PKR) | Increase (PKR) |
|---|---|---|---|
| D-Max Hi-Single Cab | 6,200,000 | 6,600,000 | 400,000 |
| D-Max Hi-Lander | 6,800,000 | 7,100,000 | 300,000 |
| D-Max V-Cross Automatic | 8,000,000 | 8,300,000 | 300,000 |
| D-Max V-Cross Manual | 7,500,000 | 7,800,000 | 300,000 |
These new rates took effect in early July 2025 and apply across Pakistan.
Why Isuzu Increased Prices
Rising Dollar Rate:
The sharp increase in the dollar value has made imported auto parts more expensive.
Higher Government Duties & Taxes:
New policies have raised import duties and taxes on vehicles, affecting overall production costs.
Local Inflation:
Moreover domestic inflation continues to push up costs for raw materials and operations.
Expensive Shipping:
In addition global shipping charges have gone up, adding more pressure on automakers.
Market Stability:
As a result to stay competitive and avoid losses, Isuzu adjusted prices in line with current market conditions.
Final Takeaway
While the price hike is steep, the D-Max still offers great features like a turbo diesel engine, strong 4×4 drive, and tough build quality. For those needing a powerful pickup for business or off-road use, the D-Max remains a reliable option. But with prices rising quickly, it’s smart to make buying decisions early.
